Barcode and GS1 Services
We provide professional guidance on the barcode and GS1 processes needed to sell your products in national and international markets.
At Marka Patents, we help businesses identify products correctly, standardize product information across sales and distribution, and join barcode systems.
A barcode system is more than lines printed on packaging. The number that uniquely identifies a product and the barcode symbol used in physical or digital settings must be managed together.
The Right Identity for Your Product
Barcodes and GTINs help match products with the correct records at checkout, in inventory systems, on e-commerce platforms and throughout distribution.
What Are GS1 and GTIN?
GS1 is an international standards organization that develops global systems for the standardized identification of products and other trade items.
A GTIN is the number used to uniquely identify a trade item. The barcode lines visible on a product are a machine-readable representation of that number.
A GTIN should be used only for the same defined trade item. A change in size, quantity, model, packaging or another significant feature may require a new product identifier.
The Global Trade Item Number that uniquely identifies a product.
A visual data carrier that allows a scanner to read the GTIN or other encoded data.
A barcode and product identification format widely used for retail products.
Enable consistent identification of products throughout the supply chain.
The barcode primarily carries the identifying number. Prices, descriptions, inventory and similar details are usually stored in the business’s or retailer’s database.
Our Barcode and GS1 Services
We help set up the right barcode process for your products and sales channels through application support and advice.
Preparing and monitoring the application needed for a business to join the GS1 system.
Support in establishing a numbering process suited to the business and its products.
Advice on preparing accurate, complete company details in the relevant systems.
Matching products with the right identifiers and preparing the required records.
Monitoring application and registration stages and organizing the required information and documents.
Advice on organizing existing product numbers and barcode structures.
Assigning suitable numbers to new products and adding them to the system.
Support in preparing the information and documents required for GS1 procedures.
Why Use Barcodes?
Barcode systems enable fast, accurate identification of products in sales, inventory, logistics and distribution.
A shared product identity across systems is especially useful in supermarkets, retail, e-commerce and distribution.
Supports fast product identification at checkout.
Helps match products with the right identity on platforms and marketplaces.
Makes product movements and inventory records easier to track.
Helps identify products consistently throughout supply and distribution.
Allows the same product to be tracked across systems using a shared identity.
GS1 standards make it easier to identify products across countries and commercial systems.
How Does the Barcode Application Process Work?
We first assess the business structure, number of products and existing product variants to determine barcode needs accurately.
Assessing the Business
We review company details, product groups and estimated barcode needs.
Preparing Application Details
We organize the required company and application information.
GS1 Application
We complete the relevant application steps and monitor the process.
Creating Product Numbers
We plan suitable GTINs for products within the structure assigned to the business.
Organizing Product Records
We match product names, variants and related details with the correct product identifiers.
Using Barcodes
We advise on using the assigned product numbers in suitable barcode formats on packaging and in sales systems.
Product and Barcode Identification
For a barcode system to work properly, each product needs the correct product identifier.
Different sizes, quantities, models, colors, flavors, packaging or sales formats of the same product may be separate trade items, so product variants should be reviewed carefully during the application.
A 250 g pack and a 500 g pack of the same product are different items in sales and inventory systems and may need different identifiers.
Managing Product Information Correctly
Linking product name, brand, net quantity, packaging type and other commercial features to the right number makes a barcode system easier to expand.
For businesses with extensive product ranges, planning the numbering structure from the start helps prevent duplicate or incorrect product records.
Managing Existing Barcodes
Barcode management continues after the initial application. As products are added, changed or expanded, existing barcode records need regular attention.
At Marka Patents, we advise on reviewing existing barcodes, identifying new products and organizing product-to-barcode mappings.
Planning the identification process for products added to the range.
Assessing products with changes in size, weight, packaging or other significant features.
Helping keep existing product and barcode records organized and clear.
Advice on the business’s GS1 and barcode procedures.
Share your company and product details, and we’ll plan your GS1 application, barcode number allocation and product registration.
Contact Us →